Building an ecosystem
GeoFusion helps international ISV organizations enhance and accelerate their Go-To-Market strategy and execution in North America by developing a channel-first approach, and/or extending a direct-sales focused GTM with a strong channel partner motion. Our advisory approach combines rigorous strategic analysis with hands-on execution support and internal capability building, informed by years of experience building and scaling global partner ecosystems, deeply anchored in the Microsoft partner landscape.
Developing a channel-first plan
Starting with core business growth objectives, we work closely with executive leadership to define clear GTM and channel ecosystem strategies that align routes to market and prioritize the partners, offerings, and investments that will drive the greatest impact. Once strategic direction and operating plans are aligned, we focus on accelerating execution—translating strategy into repeatable partner motions, co-sell programs, and operational initiatives that deliver measurable business outcomes. This work is reinforced by targeted team and capability building, ensuring organizations have the operating models, skills, and governance required to sustain performance over time.
From strategy to execution
The result for our clients is a partner-centric GTM engine with the execution discipline needed to accelerate growth, deepen ecosystem relationships, and establish durable competitive advantage in the Microsoft-led cloud and AI economy.