Globally connected, locally embedded.
GeoFusion helps growth-stage technology companies enter and scale across Asia — with deep in-country expertise in Japan, China, and India, led by executives and on-the-ground operators who've done it themselves.
When companies engage us
We recognize your situation
These are the moments our clients call us.
Our services
Three ways we create impact
Our clients usually start with one. Most come back for more.
01 Enter new markets
From market selection to first revenue — with people on the ground.
Market assessment and entry strategy
Board and management alignment
Local partner recruitment
Local leadership hiring
Learn more —>02 Scale across regions
Build the operating model to perform consistently everywhere.
Global growth strategy and prioritization
Scalable operating model design
Regional GTM playbook development
Cross-functional capability building
Learn more —>Client outcomes
What we've helped our clients achieve
A sample of outcomes across our engagements.
03 Build partner-led growth
Design and activate a channel that drives your revenue engine.
Channel GTM strategy and structure
Partner identification and recruitment
Partner activation and early deals
In-country networks in NA, APAC, EMEA
Learn more —>
Hardware company — Global scale-up
Identified high-opportunity markets, built business case for board approval, activated local sales infrastructure, and enabled first customer wins.
Why GeoFusion
What makes us different
Four things that show up in every engagement.
The Team
Operators, not just advisors
A global network of executives with track records, not just credentials.
Michael Rawding
FOUNDER · SEATTLE
Former President of Microsoft APAC, Greater China & Japan. Executive at Spencer Stuart. Advised dozens of technology companies on global expansion.
Exploring international expansion but unsure where or how to start
Entering a new geography without local infrastructure or relationships
Building or evolving a partner and channel strategy from scratch
Scaling across multiple regions but lacking consistency and playbooks
Board and management need conviction before committing resources
Have a strategy — but need operators who can activate it on the ground
Operator-led | Our founders and network have held P&L responsibility at Microsoft, BCG, and Dolby. We've done the work.
Execution-focused | We stay through activation. Strategy without implementation is just a document — we close the loop.
In-country networks | Local teams drive local execution. Our network includes the former heads of Microsoft Japan, veteran China enterprise leaders, and senior technology executives across India and SE Asia.
Partner expertise | Deep experience designing and activating partner-led growth across Japan, China, and India.
Wing Dar Ker
ADVISOR · BEIJING / TAIPEI
Former Microsoft executive. Previously CEO / SVP of enterprise cloud and data center companies in China.
Enterprise SaaS — Japan expansion
Convinced board and management to invest in Japan. Built market entry strategy, landed first key partnerships, sourced Country GM, and closed initial enterprise deals.
PE-backed software — Partner channel development
Built partner strategy from zero, identified and recruited high-value channel partners, and activated first partner-led revenue.
Takuya Hirano
ADVISOR · TOKYO
Former CEO of Microsoft Japan. Board advisor to Honda, Fujitsu, and Yokogawa. 30+ years in Asian and European technology markets.
Let’s get started
Tell us how you want to grow
Whether you're evaluating a new market or just have a few questions, we'd love to hear from you.